SUSTAIN - Impact Hub Bradford x PwC

After the success of our first collaboration, ‘Sustain,’ with PwC, we’re excited to introduce the Enterprise Accelerator programme, Sustain 2.0. This programme is dedicated to supporting female-focused organisations in West Yorkshire’s Creative and Cultural Industries (CCI).

Bradford, with its rich history in creativity and culture, including contributions from the Bronte sisters and Hockney, as well as impressive architecture and landscapes, is a unique and special place.

With BD25 on the horizon and West Yorkshire Mayor Tracy Brabin’s ambitious culture plan, now is an excellent time to be part of Arts and Culture, especially as the sector has experienced significant growth. We believe Bradford and the North should lead the creative revolution, showcasing the impactful contributions of women in these fields.


About SUSTAIN 2.0

Sustain 2.0 is a fully-funded, 6-month Creative Enterprise Accelerator programme designed for local startups, SMEs, and social enterprises led by women or serving women. Taking place from November 2023 to May 2024, Impact Hub Bradford and PwC have curated a series of Monthly Masterclasses, workshops, collaborative learning sessions, and social events for the cohort, providing essential industry-specific skills and knowledge.

Participants will benefit from valuable 1:1 mentoring by PwC’s experienced associates, along with membership in PwC’s Social Entrepreneurs Club and access to Impact Hub’s Hublite coworking package.


Sustain 2.0 is tailored for Creative and Cultural organisations in West Yorkshire with a focus on women, whether led by women or serving women. The programme encompasses diverse disciplines within the Creative and Cultural Industries (CCI), such as performing arts (acting and music), visual arts (painting, photography, TV/film, animation, SFX, videography), and crafts (weaving, furniture, and jewellery making).

Sustain Programme

What you receive


1:1 mentoring sessions from PwC experts

Expert-Led Workshops

6 Monthly Masterclasses delivered by PwC experts


 Membership of Impact Hub’s HubLite coworking package


Promotion of your organisation and its work


Access to networking opportunities and social events

Problem Solving

Action Learning Sets (collaborative learning sessions)


Membership of PwC’s Social Entrepreneurs Club


Who we're supporting

Intercultured Festival

Northern Fortress Films

Sponge Tree

Creative Flare

Bradford Opera Festival

Photohub Keighley

Bradford South Asian Festival

Fashion Fiesta CIC

 Irregular Arts

The Beehive Inn Shipley

 Yorkshire Sound Women’s Network

United Arts

Happy Healthy You

Club Ekta


Our impact so far

As vaccination programmes are rolled out to help protect us from COVID-19, we’re determined to support our city’s economic and civic recovery.

Great challenges await, but we know Bradford can rise to these with equally great talent, compassion and determinism. SUSTAIN will support those who are looking to support our collective recovery.

SUSTAIN is a six-month programme of targeted support designed to equip organisations with skills, support and access to networks as they navigate the challenges of post-COVID recovery.


Imran Hussain, Programmes and Innovations Manager
Impact Hub Bradford CIC

Alexandra Enyori, Programme Lead
Impact Hub Bradford CIC

Awais Hussain, Associate
PwC Ltd

Jess Bradley
PwC Ltd



PwC (PriceWaterhouseCoopers Limited)

This programmes is supported by: